Aspera strengthens UK market presence in Software Asset Management

Roger Mallett as UK Country Manager and two further specialists appointed

Aachen, Germany, May 22, 2017 – With the most in-depth data catalogue for Software Asset Management and new Cloud solutions, Aspera, the worldwide leader for Strategic Software Asset Management (SAM), has entrusted the strategic task of expanding the UK market to Roger Mallett.

Roger is a proven global expert and trusted adviser in SAM. He has been providing expert advice and guidance also on software architecture and solutions to companies across Europe, Middle East and Africa (EMEA) his entire career. He is known for thought-leadership and strategic guidance for enterprise customers. Previously, he was Senior Architect & Chief Technologist for EMEA, Strategy & Technology Team at Hewlett Packard Enterprise Software.

“I believe that Aspera has the strongest Software Asset Management solution and consulting team in the industry. This role is the perfect opportunity to work with existing Aspera customers as well as help new customers deliver a high quality SAM solution, reduce software costs, lower risk to their company and achieve regulatory compliance quickly and efficiently,” said Roger Mallett.

Prior to HP Enterprise, Roger worked for Peregrine Systems, Deloitte and PricewaterhouseCoopers (PwC). Roger is one of the first to be honoured globally by IAITAM as a Fellow for his service to the IT asset and SAM industry.

Additionally, Geoff Worsley, formally SAM Systems Manager at British Petroleum (BP), has been appointed SAM Enterprise Architect at Aspera in the UK team. Before BP, Geoff worked as a Software Licensing Consultant and Auditor with PricewaterhouseCoopers. Due to his previous experience, Geoff covers all aspects of SAM and has detailed knowledge of licensing models across a broad range of software products and data management.

Fiona Graham, formerly Principal SAP Solution Engineer at an international SAM company in the UK has been appointed Senior Sales Engineer SAP at Aspera in the UK team. Fiona has worked in and around SAP for over 25 years, working as Pre-sales and Operations Manager at SAP (UK) Ltd for 12 years. She will help SAP customers across the world prepare for SAP audits and contract renegotiations.


About Aspera
Aspera is a highly specialized provider of software asset management solutions. Hundreds of enterprises worldwide rely on Aspera, including more than 35 Fortune Global 500 companies. Since 2000, our award-winning software and services–including the SmartTrack license management technology–have been successfully implemented in international projects, representing diverse industries such as banking and finance, automotive, telecommunications, and pharmaceuticals.

Aspera is part of the USU Software AG (ISIN DE 000A0BVU28) listed in the Prime Standard of the German stock market. More information is available at

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Sassafras K2 supports ISO 19770-2 and 19770-3 standards for Software Asset Management

I think it was sometime in the spring of 2006 that a seemingly unremarkable decision happened in a committee meeting that destined a small group of us to forever change the way that Software Asset Managers do their jobs. The meeting was the development group for the ISO/IEC 19770-2 SWID (software identification) standard.

It was Steve Klos who spoke first about a topic that had been growing in my thoughts in recent weeks. We eventually described it as a way to “digitally encapsulate” the definition of any type of software license – a way for computers to understand how to measure consumption of software licensing.

This was the genesis of the software entitlement standard that would be introduced to accompany the software ID (SWID) standard. In our standards group, we saw this as the ultimate automation of software asset management. Already, software programs were ‘discoverable’ and we in the 19770-2 Working Group were moving toward making software products identifiable under a definitive standard.

But machines could not read and interpret software license entitlement details. Software licenses were only human readable in the form of contracts and license agreements. We knew that if we could encapsulate the ‘metrics’ of a license agreement into machine readable form, we could move the industry forward in a giant step toward automation.

Two years later, after the publication of 19770-2, I was invited by Dave Bicket, the chairman of WG21, to convene a working group and lead the effort to develop the “entitlements standard”. You can read the announcement here. WG21 is the international Working Group charged with responsibility for developing ITAM industry standards.

The development group that I convened was charged with the responsibility to design a schema that could encapsulate the entitlement rights and limitations of software license agreements. Our goal was clear: to quantify a standard that could move the industry closer to fully automated solutions for proof of compliance and to reveal opportunities for cost reduction. After the combined efforts of more than 40 people over eight years, ISO/IEC 19770-3 was published on April 15, 2016. The finished standard is here.

As IT managers improve their asset management practices, one of the major hurdles they face is transforming the hundreds, often thousands, of licensing agreements into machine readable metrics. This is an important step in the quest for accurate reconciliation of licensing.

Of the many hundreds of organizations I have worked with over the years, I have observed that licensing records are often stored in spreadsheets or procurement systems with inherently inadequate metrics that are necessary to measure compliance and opportunities for optimization. The 19770-3 entitlement standard can’t help with legacy entitlements that have already been transferred from vendor to customer, but it promises to bring meaningful advances in automation going forward.

To that end, Sassafras K2 supports these two important industry standards: ISO/IEC 19770-2 & 19770-3. K2 collects and references 19770-2 SWID tags to inform software product identification; helping to ensure your team receives trustworthy data. This augments an already rich discovery repository held by K2 from other data sources.

Sassafras K2 collects data from multiple sources on audited computers for software program/product identification. The primary identifying data is taken from numerous internal file properties. This insures positive identification and an absence of false-positives and false-negatives that are common with other methods. Once an executable/application is confirmed, additional supporting information may be consulted, including: installer receipts, MSI information, Add/Remove program entries, Start Menu entries, ISO/IEC 19770-2 Software ID tags, publisher specific data from registry/files/databases, and other system variables.

K2 also reads 19770-3 “ENT” files and automatically imports them to purchase records so you can easily manage software licensing. The ISO/IEC 19770-3 “ENT” standard digitally encapsulates software license rights, and limitations used to measure consumption, compliance and optimization of software licensing for cost reduction.

Finally, to round out our complete support for the ISO standards, Sassafras has also published our own 19770-2 SWID tags which provide definitive identification of our K2 SAM solution products.

“I’m extremely pleased to see industry support mounting behind the ISO standards that enable automation of Software Asset Management and Security processes.”, said Steve Klos, Executive Director at, “As Sassafras K2 joins the ever growing number of tool providers, standards groups and industry & governmental organizations that recognize the value of authoritative meta data for software identification and entitlements, software vendors have a tough choice – join in an effort to automate SAM and security processes and support their customers, or be left behind.”


This article was written by John Tomeny, VP Business Development of Sassafras Software.

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Snow Software and Vitruvian Partners Announce $120 Million Strategic Investment from Sumeru Equity Partners and Ontario Pension Board

Investment Accelerates Snow’s Leading Software Asset Management and Cloud Spend Management Platform and Expands Global Sales and Marketing

Stockholm, Sweden – April 27, 2017 – Snow Software (“Snow”), the global leader in Software Asset Management (“SAM”) and Cloud Spend Management solutions, today announced a $120 million strategic investment from Sumeru Equity Partners (“SEP”) and Ontario Pension Board (“OPB”). The investment will accelerate global expansion plans, enhance Snow’s offering across mobile and cloud platforms and drive new product innovation. Existing shareholders, including CEO and co-founder Axel Kling, Snow employees and Vitruvian Partners (“Vitruvian”), will continue to hold a majority shareholding in the business and remain fully committed to Snow’s evolution. SEP Managing Directors, Jason Babcoke and George Kadifa, will join Snow’s board of directors.

Chief Executive Officer and co-founder of Snow, Axel Kling, commented: “We are grateful not only to have been part of making Software Asset Management one of the fastest-growing software verticals in the world, but also to get the opportunity to redefine the customers’ expectations of SAM solutions through coverage of new platforms, licensing types and advanced automation capabilities.

“We have come a long way but we are still only scratching the surface on the enormous potential in supporting customers to ensure that the $394.8 billion[i] spent every year on enterprise software is invested efficiently. With Vitruvian and SEP, we are thrilled to have the backing of two world-class investors as Snow enters the next stage of its development on our continued quest for brilliance.”

Founded in 2004, Snow is the established global market leader in SAM, helping over 6,000 organizations across more than 50 countries contain and optimize software spend and achieve compliance with complex software licensing terms across mobile, desktop, data center and cloud solutions. Snow’s solutions provide highly automated reconciliation of license entitlements to actual software usage, installations/ removals and license upgrades as well as advanced analytics which help customers save up to 30% of their annual software expenditure.

Customers further use Snow’s solution as a decision-making analytics tool to direct investment in new software and maximizing ROI. Snow’s cloud-based and on-premise platforms have been recognized and rewarded by among others Forrester, Gartner and ITAM Review. Snow has grown its revenues by more than 50% annually since 2012 and today has over 700 employees in 21 countries. Recent notable client wins include Canon, Sky, Lockheed Martin, IKEA, Volkswagen, Tesco and Rio Tinto.

Managing Partner at SEP, Kyle Ryland, commented: “We identified Snow several years ago as a leader in managing the complexity and cost of software and cloud services, a growing challenge for enterprises. Under the leadership of Axel, Snow has demonstrated strong growth and product innovation and we are excited to partner with the company and Vitruvian to build upon that success.”

Mike Risman, Chairman of Snow Software added: “Vitruvian is delighted to continue supporting Axel and the Snow team in their drive to global leadership in this exciting market. We welcome SEP and OPB as key partners to help achieve success. Snow’s relentless focus on product excellence has delivered tremendous growth since inception, and it has been a privilege for us to work on a number of strategic initiatives with the business over the past years. The addressable market for software governance and cloud control solutions is massive. We congratulate Axel and his team on the scope of their founding vision and achieving this additional milestone on their impressive journey to global implementation.”


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Industry News: Aspera enhances simulation capabilities

SAM specialist Aspera has announced the release of a new simulation feature.

Leading SAM tools are trending towards simulation and what-if analysis features, taking SAM beyond compliance and efficient IT spend to help organizations optimize or re-architect their infrastructure.

Mathias KnopsMathias Knops of Aspera said:

“At the heart of the simulation is the new topology designer, through which the licences and contracts of all device types can be planned, optimized and compared on all platforms and for every infrastructure. Unlimited “what if?” licence scenarios are created real-time in a sandbox, and managed without any impact on the production environment through a unique, intuitive interface. For instance, product consolidations and the effects of rollouts can be calculated in a few seconds.”

The Aspera Optimization and Simulation module is to accompany Aspera’s flagship offering, SmartTrack. Further information at

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Industry News: Eracent Appoints New President and Head of Sales

Eracent, a leading provider of IT Asset Management and Software Asset Management solutions, has announced two significant changes to its senior management team.

William Choppa has been promoted to President and added to the Board of Directors, and Scott Van Giezen has been named Senior Vice President of Sales and Consulting Services.

Mr. Choppa, who joined Eracent in 2004, has extensive industry experience from his hands-on roles in pre-sales engineering, best practices consulting, and product management. “Based on his breadth of experience and his passion for expanding and improving Eracent’s product line to meet customer needs, William is poised to lead Eracent into a new phase of growth”, stated Eracent Chairman and co-founder Walter Szablowski. “He will be instrumental in guiding Eracent’s vision and communicating it within the company, to current and future customers, and to the larger ITAM community.”

Prior to joining Eracent, William was President of MCSI, a management consulting practice offering deployment and customization services. He has held positions with IBM and a number of technology companies as well as the National Aeronautics and Space Administration. William holds a BS in Aerospace Engineering from Embry Riddle Aeronautical University.

Mr. Van Giezen has over 17 years of consulting and ITAM experience. In his prior role as Vice President of Consulting Services, he launched Eracent’s professional services team to ensure successful solution delivery and implementation. Feedback from this team is instrumental in guiding product enhancements. Prior to joining Eracent, Mr. Van Giezen was on the management team at IT asset management provider Maincontrol (now part of IBM) and held positions at highly respected management consulting firms. He holds a BS in Economics with a minor in Finance.


About Eracent

Eracent provides IT Asset Management and Software Asset Management (SAM) solutions for enterprise customers. With its unique SOAR™ methodology, customers can establish savings goals and optimization targets for hardware assets and software licenses, and then monitor progress as they successfully meet milestones along the way. Eracent’s solutions help to reduce publisher audit risk, maximize the use of all IT assets and licenses, and minimize expenditures throughout the lifecycle of these assets. Learn more at

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Zelda Lord Of The Rings & The Service Desk: TOPdesk Spotlight Article

How did this article come about?

We’ve become very serious in the world of ITSM so when I heard the TOPdesk mission statement of better support and happier customers I was all ears. All too often, we focus on measurements, metrics and statistics, but if we don’t have happy customers what’s the point? One quick trip to TOPdesk towers in London followed and here’s what I learned:

TOPdesk 101

TOPdesk was founded by Frank Droogsma and Wolter Smit in 1992. It’s a privately owned company and TOPdesk version 1 was a command line service based on MS DOS. Today,  TOPdesk is a fully web based product with a regular update cycle and the organisation has gone from being based in a small student room to having offices across the world; everywhere from Manchester to Denmark.

TOPdesk is available as both on premise and SAAS solutions and is available with professional and enterprise level licence types. It can be used as a multi department tool, embracing the move to Enterprise Service Management and can be used from everything from IT support to HR and Marketing. TOPdesk has been deployed to over 50 countries and over 5,000 implementations and employs over 430 people across the globe; one third of these working in development.

The product is designed to be customer centric and was designed to integrate with other services including Active Directory, Novel, Bomgar and Skype. The tool can be used to align with the ITIL framework or more structured standards such as COBIT or ISO 20000.

The TOPdesk ethos is partners not suppliers – they’re all people who we work with. This was really apparent when I went to visit their office in central London; everyone was smiling, there were pictures of Link (the hero from the Zelda series) on the wall from a recent initiative to reduce the post it note / paper nightmare and there was beer ready for Friday post work drinks. From spending time with the team it became clear that people are at the centre of the TOPdesk ethos.

The TOPdesk Self Service Portal

When I asked to look at TOPdesk in more detail we started at the front line; the self service portal. Customers are greeted with a clear, portal with customisable tiles listing major service offerings such as hardware / software support. The right hand side of the screen contains broadcast messages such as ongoing Major Incidents.

Incidents can be logged as parent / child tickets and the fields are customisable so that users can expand, collapse or add their details to an on going Incident. This “I’m Affected” functionality works brilliantly for two reasons;

  1. It empowers the end user, they don’t need to ring the Service Desk, run a gauntlet of automated menus then be put on hold for ten minutes before being put through to a Service Desk analyst who logs their Incident; using Self Service means that they can log their own Incident in a process that takes mere seconds
  2. If the Service Desk is dealing with Major Incidents left right and centre, they’re not being hit with hundreds of calls with users wanting to report the same Incident

TOPdesk was designed with the shift left approach in mind; if you type in printer error into the dynamic, Google esque search bar that recognises spelling errors (handy if it’s first thing on a Monday morning and you’ve not had your first cup of coffee yet) you get a list of related services, Incidents and Service Requests. Not only that you get links to relevant information and pictures including step by step guide with pictures on how to solve simple issues such as paper jams or replacing ink cartridges.

In a move to support Enterprise Service Management; TOPdesk have used the Lord Of The Rings approach, one portal to rule them all. One example of this is TOPdesk can be used as a meeting room management system, taking care of booking meeting room and related assets such as projectors and lunch, to pushing the update to the Outlook / Exchange calendar. Search views can be customised and multiple views are available for difference services so you can send broadcast messages to particular sites or departments.

TOPdesk are continuing to expand globally with offices recently opening in Brazil, the US and Canada and are becoming well established in the ITSM sector. Their typical customer (if there is such a thing) tends to be the public sector; higher education and councils who are trying to do more with less. If you’re looking for a Service Desk tool designed to be easy and fun to use check them out!


  1. Culture ethos is partner rather than supplier; licence model designed to empower customers rather than restrict them
  2. Shared ITSM, one tool for all
  3. Modular solution, big bang doesn’t always work so this give customers the ability to build up the tool over time

Image Credit

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Industry News: Taking proactivity to the next level – Nexthink Raises $40 Million Gearing up for IPO

Capital earmarked to further innovation in End-user IT Analytics and open US headquarters in Boston

After an impressive best in class win for innovation as part of The ITAM Review’s Incident Management group test, Nexthink® announced it has raised $40 million in new investment, led by Highland Europe, a leading global venture capital firm. This is the largest round of funding to date for Nexthink and includes participation from the Bertarelli family’s Waypoint Capital and existing investors Auriga Partners and Galeo Ventures.

IM Best For Proactivity 2016_Nexthink (3)

The official word from Nexthink

This latest round brings the total capital raised by Nexthink to $65 million since the Company was founded from a research project in artificial intelligence at the prestigious EPFL (Ecole Polytechnique Fédérale de Lausanne) in Switzerland in 2004.

Nexthink reported record quarterly growth in 2015 for the ninth consecutive year and annual growth of over 50% – 157% in North America, 170% in Northern Europe and over 60% in the DACH region.

Today the Company has over 600 customers worldwide, representing more than 2.4 million endpoints under management. Nexthink’s technology uniquely addresses a growing need of providing IT departments with real-time visibility of their end-user infrastructure. With Nexthink analytics IT operations teams can decrease end-user disruption by 30% while detecting security incidents in seconds across thousands of computers.

Equipped with the latest round of funding, Nexthink plans to further invest in innovation and expand its global presence, including the recent opening of its US sales headquarters in Boston.

“There is universal pain and a big need to have end-user visibility for any IT team world-wide. This latest round enables us to expand in key markets and add new modules to our product roadmap. Many new surprises are coming up very soon.” said Pedro Bados, CEO/President and Co-founder of Nexthink. “We had multiple investment proposals for this round and the team at Highland Europe was the perfect fit for us. We were convinced by their proximity, strong international network and proven track-record in this space.”

“At Highland Europe, we aim to back entrepreneurs with uncapped ambition and technology companies with global market potential,” said Fergal Mullen, Founding Partner at Highland Europe. “We are delighted to have the opportunity to support Nexthink’s founders in the journey ahead with a view to consolidating the Company’s leadership position in the end-user IT analytics market and building a very valuable business.”

Nexthink’s End-user IT Analytics has received numerous awards including the “Innovation of the Year” by the ITAM Review, the “Endpoint Security Award” at the Computing Vendor Excellence Awards, and “Best Security Project of the Year” by ComputerWeekly. Since its launch three years ago, Nexthink’s global partner program has received a 5-star rating by CRN.

With the new funding, Nexthink looks to increase hiring across all roles and functions, especially sales and engineering. Qualified candidates can apply online at:

Additional resources:

Nexthink V6 Product Review

Nexthink Video

Request a Demo

@Nexthink News

About Nexthink

Nexthink is the innovator of End-user IT Analytics for security, ITSM and transformation. Our software uniquely provides enterprise-wide, real-time: analytics covering all endpoints, users, applications and network connections; and visualization of IT infrastructure and service delivery. Nexthink helps IT departments connect, communicate and collaborate to achieve their major goals and to optimize endpoint security, operations, support and workplace transformation projects. Nexthink’s real-time analytics and visualization extend help desk, server monitoring, APM (application performance management) and PCLM (PC lifecycle management) tools and provide essential visibility for IT governance.

Nexthink serves the Global 5000 utilizing a leveraged partner model. Nexthink is a private company headquartered in Lausanne, Switzerland.

Nexthink® is a registered trademark of Nexthink S.A. To learn more, visit

About Highland Europe

Highland Europe ( was launched in 2012 and closely collaborates with Highland Capital Partners, an independent global venture capital firm with three decades of investment experience and offices in Boston, Palo Alto and Shanghai. Highland Europe, based in Geneva and London, is a tight-knit group of partners with years of technology and Internet focused investment experience built up across Europe and the US. The team is exclusively focused on growth-stage investing and has previously backed notable companies such as Vistaprint, PhotoBox, CSR, Mathletics and Moleskine. Current portfolio IT and SaaS companies include NewVoiceMedia, Malwarebytes, TalentSoft, Brandwatch, Adjust, AMCS and Oro.

Industry Impact

For my money, this is fantastic news. When reviewing Nexthink for the group test, it was clear just how important both customer experience and “having the Service Desk Agent’s back” was to the entire product team. It’s great to see a company that not only supports best practice but also challenges established ways of thinking expand in this way.

The Service Desk is changing. We live in the world of Amazon, Facebook and Google; it’s no longer acceptable to wait for our customers to ring in and tell us when something goes wrong. The Nexthink ethos is to be a proactive force for Incident Management; the tool can notify users and work on a fix without a single inbound call to the Service Desk. The planned expansion will shake up existing functionality within the market space as competitors will scramble to catch up. Lets face it in this age of IT failures becoming high profile, headline news, anything that helps Service Desks move away from constantly fire fighting can only be a good thing.




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 InRule announces ‘first & only’ BRMS that can execute natively in JavaScript

InRule Technology, a provider of business rules management system (BRMS) software has announced the availability of is core product for JavaScript.

 InRule for JavaScript, the first and only business rules management system (BRMS) that can execute natively in JavaScript, regardless of whether or not a user is connected to a server.

InRule for JavaScript, the first and only business rules management system (BRMS) that can execute natively in JavaScript, regardless of whether or not a user is connected to a server.

The firms claims that it has produced the ‘first and only’ BRMS that can execute natively in JavaScript.

Packaged up rules

InRule for JavaScript packages rules authored by business users into executable JavaScript via a service, allowing business logic developed by analysts to be run on the client-side, server-side or both.

“The technology saves enterprises time and money by providing an alternative to writing business rules in code,” said the firm, in a press statement.

From web applications to mobile applications, InRule for JavaScript facilitates an enhanced experience for end users.

Complex validations

InRule for JavaScript allows complex validations, calculations, and messages to be instantly provided to web app users, while allowing field personnel to run rules in connected or disconnected environments with mobile apps.

“From on-premise, to the cloud and via mobile, InRule Technology is committed to empowering enterprises to leverage the power of rules anywhere,” said InRule Technology President and COO Rik Chomko. “InRule for JavaScript highlights our product innovation and underscores our focus on empowering customers to ‘pick a platform’ with the confidence that InRule will meet them there to help them manage the decisions that powers their businesses.”

In addition, InRule for JavaScript enables complex business rules to be run client-side in Microsoft Dynamics CRM forms or in the tablet app in connected or disconnected environments.

To request a free, 30-day trial of InRule, visit InRule’s web pages.

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Progress Rollbase 4.0 — it’s a radical RAD (platform)

Progress (pronounced proh-gress, not pro-gress) has announced the latest release of its rapid application development platform, Progress Rollbase with UI enhancements and other goodies.

The new UI is redesigned using Telerik Kendo UI widgets, allowing applications to run unchanged on a wide range of devices.

Latest version of leading rapid application development platform includes new, responsive UI and seamless Telerik portfolio integration, as well as access to brand new Rollbase Marketplace

Latest version of leading rapid application development platform includes new, responsive UI and seamless Telerik portfolio integration, as well as access to brand new Rollbase Marketplace

In addition, application developers who want to customize an application UI now have access to the full Telerik Kendo UI Professional Edition library.

15 themes, sounds like a dream

Users can select from any one of 15 built-in application themes, including two sets of complementary light and dark themes, to provide flexibility and individuality in the appearance of an application.

“Progress has a long-standing reputation for providing customers with technology solutions that deliver competitive advantages to drive businesses forward. But with the age of digital business transformation upon us, it’s important that applications not only work well, but offer an engaging user experience, too,” said Brandon Satrom, general manager for developer platforms and tools, Progress. “The latest Rollbase release brings together a nexus of forces–the reliable ‘system of record’ application development platform of Progress, with the ability to create a modern UI using Kendo UI framework–and deliver the beautiful mobile apps Telerik is known for. It’s clear proof of an acquisition strategy done right.”

New in Rollbase 4.0:

Integration with Telerik Platform: The offering gives developers access to Rollbase data and user authentication, for use in building mobile applications–without downloading SDKs or learning a new language.

Specifically, Progress Rollbase platform now integrates with Telerik® AppBuilder via a Progress Data Catalog file (.json) and Telerik® ScreenBuilder via the Progress Data Service (JSDO). Customers can build web-based business applications integrated with mobile apps in a fraction of the time it would take using other tools.

Rollbase Marketplace: Progress also announced the Progress Rollbase Marketplace, an online storefront where customers can post, share and download Progress Rollbase applications. The Marketplace is customizable and “brandable” to meet the needs of specific customer segments, and offers three categories of applications:

  • Application templates provided by Progress (royalty-free)
  • Open source applications provided by Progress customers and partners (royalty-free)
  • Listing information for Progress Rollbase applications, from Progress partners (for purchase)

“For our customers and partners, this is exciting news,” said Satrom. “The cloud-based mobile application development capabilities in Telerik Platform strongly complement the rapid application development capabilities of Progress Rollbase platform. Progress is now able to create a powerful developer experience, not only by offering tools to build highly customized user interfaces, but by enabling digital transformation with the integration of two truly modern application development platforms.”

Quick Start Tutorial and Fast Track Page: To help new users get up to speed quickly, Progress created a Fast Track page, featuring a Quick Start Tutorial to guide users through creating an application. The page also includes links to user assistance videos and documentation.

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3scale aims to enrich the API economy

The numerically named 3scale has released enhanced engagement metrics for APIs, applications and developer activity to give API program managers better visibility into their API program traffic, developer engagement, customer service and upgrade situations.

Dashboard Features Provide Valuable Insight Into API Services, Traffic, Developer Engagement and Upgrade Opportunities for Enhanced API Program Management

Dashboard Features Provide Valuable Insight Into API Services, Traffic, Developer Engagement and Upgrade Opportunities for Enhanced API Program Management

The Dashboard, part of the Admin Portal, gives API providers quick and central visibility into opportunities or issues with their APIs in terms of traffic and customer engagement.

The Dashboard is available now on all 3scale API Management Platform plans, from free through enterprise.

We love APIs

The firm reminds us that APIs have fast become a critical element of modern business, directly influencing customer success, stickiness and revenues for many companies. As this business value increases, API programs require increasingly detailed levels of insight into which applications, customers and partners are succeeding with the API, and those that need help.

3scale’s new Dashboard features include:

Daily Signups: A graphic display of daily and total signups over 30 days and percentage progression compared to the previous 30 days.

Potential Upgrades: Shows accounts that have exceeded usage limits for the period who should be contacted for upgrade to a higher plan.

Daily API Hits: Displays the number of daily and total API hits or calls to the API over 30 days and percentage progression compared to the previous 30 days.

Top Applications: Displays top applications based on total traffic for the last 30 days.

Latest Messages Stream: Displays all system notifications and messages.

“APIs are becoming the primary business interface for many organizations across use cases, and it’s critical that API managers have complete control and visibility,” said Steven Willmott, CEO of 3scale. “These metrics are incredibly valuable for API program managers and owners, project and partner managers – and even sales teams – to ensure API adoption is increasing, customers are happy and upgrade opportunities are identified.”

3scale account administrators determine which internal members see data based on roles/permissions in their particular product configuration. Single-user accounts and account admin/program managers see all the data features.

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